Before
Page Speed38/100
Bounce Rate82%
Conversions0.4%
After
Page Speed98/100
Bounce Rate24%
Conversions+340%
L
Logic Layer Solution
logiclayersolution.uk
before
after
We Build Digital Experiences
That Drive Growth.
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Satisfied
8yr
Experience
All work
Dashboard · 2024

Ferrum — supply chain visibility platform

Real-time supply chain visibility platform for industrial manufacturers — track-and-trace, dwell time, exception management.

Client
Ferrum Logistics
Industry
B2B logistics
Duration
17 weeks
Year
2024
ReactMapLibreIoT
app.ferrum.io / dashboard
Ferrum
Overview
Fleets
Alerts
Logs
Team
Settings
Fleet overview
Real-time · all regions
Live
P75 latency
340ms
−92%
Active fleets
1,284
+22%
Uptime
99.99%
Throughput · 24h
By region
Top events
event_1156
event_2290
event_3424
Fig. 01 — Production UI · 2024Ferrum Logistics
Year
2024
Category
Dashboard · 2024
Stack
ReactMapLibreIoT
Scope
  • 12 carrier API integrations
  • EDI ingestion pipeline
  • IoT container tracking
  • MapLibre geospatial dashboard
  • Exception SLA system
The challenge

What they needed to solve.

Ferrum's customers (Tier-1 automotive manufacturers) were running mission-critical operations on Excel exports from 4 disconnected logistics systems. Exception detection was reactive. Containers sat in port for days before anyone noticed.

Our solution

How we approached it.

A unified platform pulling from 12 carrier APIs, EDI feeds, and IoT-tagged containers. MapLibre-based geospatial UI, exception inbox with SLA tracking, and a contractual-cost calculator that flags demurrage risk in real time.

Web design

Design decisions.

Palette
#1a1410
#fafaf8
#f97316
#dc2626
#16a34a
Typography
  • AaIBM Plex Sans — UI
  • AaIBM Plex Mono — IDs + figures
  • AaIBM Plex Serif — exec summaries
Layout system

Map + inbox + ledger triptych. Status colours match international port standards. Exception inbox treated like email — read-state, snooze, escalate.

Design highlights
  • Inbox-style exception management
  • Geospatial overlay with port-standard status colours
  • Demurrage cost calculator inline with each shipment
Before · After

What changed.

app.ferrum.io / dashboard
Ferrum
Overview
Fleets
Alerts
Logs
Team
Settings
Fleet overview
Real-time · all regions
Live
P75 latency
340ms
−92%
Active fleets
1,284
+22%
Uptime
99.99%
Throughput · 24h
By region
Top events
event_1156
event_2290
event_3424
After
app.ferrum.io / dashboard
Ferrum
Overview
Fleets
Alerts
Logs
Team
Settings
Dashboard
Last updated 04:12
Refresh
P75 latency
4.2s
Active fleets
412
Uptime
97.1%
Activity
By region
Top events
event_18
event_216
event_324
Before
Drag to compare ←→
Fig. 02 — Drag handle to reveal before / afterFerrum Logistics
app.ferrum.io / dashboard
Ferrum
Overview
Fleets
Alerts
Logs
Team
Settings
Dashboard
Last updated 04:12
Refresh
P75 latency
4.2s
Active fleets
412
Uptime
97.1%
Activity
By region
Top events
event_18
event_216
event_324
Before

Excel exports from 4 systems, reactive exception detection, no live demurrage tracking, manual escalation.

Exception detection
2 days
Demurrage cost / yr
$6.2M
Systems used
4
Onboarded customers
3
app.ferrum.io / dashboard
Ferrum
Overview
Fleets
Alerts
Logs
Team
Settings
Fleet overview
Real-time · all regions
Live
P75 latency
340ms
−92%
Active fleets
1,284
+22%
Uptime
99.99%
Throughput · 24h
By region
Top events
event_1156
event_2290
event_3424
After

Unified visibility platform, 12-carrier integration, live demurrage tracking, SLA-driven exception inbox.

Exception detection
12 min
Demurrage cost / yr
$4.1M
Systems used
1
Onboarded customers
14
Results

What we measured.

01Demurrage costs reduced by avg. 34%
02Exception detection from 2 days to 12 min
03Onboarded 14 Tier-1 manufacturers in year one
04$2.1M in demurrage saved across customer base in Q4