Solstice — sleep coaching app
Sleep coaching app and marketing site for a behavioural-science-backed consumer wellness brand.
- Brand identity
- Marketing site (Next.js)
- App (React Native + Expo)
- Behavioural-science programme design
- App Store optimisation
What they needed to solve.
Solstice had brilliant clinicians and zero design language. The MVP was a generic React Native template with no behaviour-change scaffolding. Marketing landing pages converted at 1.1%.
How we approached it.
A complete identity, marketing site (Next.js), and app (Expo) — built around a behavioural-science approach to sleep coaching. The app rewards consistency over intensity, and the marketing site avoids every wellness cliché.
Design decisions.
- AaGT Walsheim — headlines
- AaSöhne — UI
- AaSöhne Mono — time + metrics
Dawn-to-dusk palette gradient across the app. No red anywhere. Calm motion (≤180ms). Earned animations only on milestones.
- Behavioural-science programme baked into UX
- Dawn-to-dusk palette responds to user's local sunset
- Milestone animations earned, not constant
What changed.
Generic React Native template, no identity, no behavioural design, 1.1% marketing conversion.
Brand-led identity, behavioural programme baked into UX, calm motion, conversion-focused marketing.