All work
Brand + Site · 2025
Sable & Pine — small-batch distillery
Editorial brand and Webflow site for a slow-craft distillery with a flagship rye and a quarterly cask programme.
Client
Sable & Pine
Industry
Spirits · DTC
Duration
10 weeks
Year
2025
IdentityWebflowEditorial
Sable & Pine
Spirits
Palette
v 1.02025
Fig. 01 — Production UI · 2025Sable & Pine
Year
2025
Category
Brand + Site · 2025
Stack
IdentityWebflowEditorial
Scope
- Brand strategy
- Wordmark + label system
- Webflow build
- Cask programme microsite
The challenge
What they needed to solve.
Retail buyers couldn't tell Sable from a dozen craft spirits launched the same year. No editorial story, no shelf presence.
Our solution
How we approached it.
Drawn wordmark, two-bottle photography system, longform release notes per cask. Allocation requests gate-walled behind story pages.
Web design
Design decisions.
Palette
#1a1410
#f3e7d2
#7a4624
#d4af7a
#3a2820
Typography
- AaDrawn serif wordmark
- AaTiempos Text — release notes
- AaSöhne Mono — cask numbers
Layout system
Editorial 8-col rail, large bottle photography, restrained motion.
Design highlights
- Story-gated allocation request
- Quarterly release microsite
- Foil-press print pattern echoed in CSS
Before · After
What changed.
Sable & Pine
Spirits
Palette
v 1.02025
Sable & Pine
Spirits
Palette
v 1.02025
Drag to compare ←→
Fig. 02 — Drag handle to reveal before / afterSable & Pine
Sable & Pine
Spirits
Palette
v 1.02025
Squarespace template, stock photos, no allocation list.
Sign-ups/mo
22
Avg. session
0:38
Venues
4
Lighthouse
52
Sable & Pine
Spirits
Palette
v 1.02025
Editorial Webflow, drawn identity, gated allocation flow.
Sign-ups/mo
68
Avg. session
2:12
Venues
28
Lighthouse
98
Results
What we measured.
013.1× allocation sign-ups
02Featured in Imbibe & Punch
03Distribution into 28 venues
04Cask programme sold out in 9 days