Obsidian — luxury real estate marketing
Cinematic marketing site for a luxury real estate firm dealing in £5M+ Mayfair and Notting Hill properties.
- Cinematography direction (8 listings)
- Next.js + Sanity CMS build
- Private-collection access flow
- Buyer concierge form redesign
- Agent publishing UX
What they needed to solve.
Obsidian had a Wordpress site with thumbnail listings and a contact form that returned a 'thank you' page from 2014. £5M+ buyers were finding listings on portals first and contacting agents directly.
How we approached it.
A cinematic Next.js site with full-bleed property films, considered listing pages, a buyer concierge flow, and a private-collection mode for off-market opportunities. CMS built so agents can ship a new listing in 12 minutes without breaking design.
Design decisions.
- AaGT Sectra Display — listing names
- AaSöhne — body
- AaSöhne Mono — figures
Cinematic full-bleed photography. Property films autoplay muted with one-tap unmute. Pricing always present, never hidden.
- Property films (15-30s) per listing
- Off-market private collection (gated)
- Agent CMS shipping new listing in 12 min
What changed.
Wordpress thumbnails, 2014-era contact form, no films, no private collection, buyers using portals.
Cinematic Next.js marketing site, property films, gated private collection, fast agent CMS.