All work
Bespoke · 2024
Heartwood — bespoke cabinetry studio
Editorial site for a 30-year-old cabinetry studio, anchored by long-form project stories and material library.
Client
Heartwood
Industry
Bespoke joinery
Duration
5 weeks
Year
2024
WebflowEditorialIdentity
heartwood.com
Heartwood
ProductPricingDocsTry free
Built for teams that ship daily.
Editorial site for a 30-year-old cabinetry studio, anchored by long-form project stories a…
Get startedWatch demo
Feature 1
Short description of capability.
Feature 2
Short description of capability.
Feature 3
Short description of capability.
Fig. 01 — Production UI · 2024Heartwood
Year
2024
Category
Bespoke · 2024
Stack
WebflowEditorialIdentity
Scope
- Brand polish
- Webflow editorial
- Material library
- Structured brief form
The challenge
What they needed to solve.
Studio's portfolio sat on a 2014 WordPress site. Brief enquiries averaged 1.2/wk and most were mismatched.
Our solution
How we approached it.
Editorial Webflow with deep project case studies, material library, and a structured brief form replacing email.
Web design
Design decisions.
Palette
#2b1f15
#f3ede2
#7a5638
#3a2c1e
#c8b48a
Typography
- AaGT Sectra — display
- AaSöhne — UI
- AaSöhne Mono — wood specs
Layout system
Photography essays per project, material library as filterable index.
Design highlights
- Material library with wood specs
- Structured brief replaces email
- Photography essays scrollytell
Before · After
What changed.
heartwood.com
Heartwood
ProductPricingDocsTry free
Built for teams that ship daily.
Editorial site for a 30-year-old cabinetry studio, anchored by long-form project stories a…
Get startedWatch demo
Feature 1
Short description of capability.
Feature 2
Short description of capability.
Feature 3
Short description of capability.
heartwood.com
Heartwood
ProductPricingDocsTry free
Welcome to our website.
We provide services for businesses. Contact us for more information.
Get startedWatch demo
Feature 1
Short description of capability.
Feature 2
Short description of capability.
Feature 3
Short description of capability.
Drag to compare ←→
Fig. 02 — Drag handle to reveal before / afterHeartwood
heartwood.com
Heartwood
ProductPricingDocsTry free
Welcome to our website.
We provide services for businesses. Contact us for more information.
Get startedWatch demo
Feature 1
Short description of capability.
Feature 2
Short description of capability.
Feature 3
Short description of capability.
2014 WordPress, no material library, email briefs.
Briefs / wk
1.2
Avg. project £
£28k
Session
0:52
Lighthouse
38
heartwood.com
Heartwood
ProductPricingDocsTry free
Built for teams that ship daily.
Editorial site for a 30-year-old cabinetry studio, anchored by long-form project stories a…
Get startedWatch demo
Feature 1
Short description of capability.
Feature 2
Short description of capability.
Feature 3
Short description of capability.
Editorial Webflow, material library, structured briefs.
Briefs / wk
4.8
Avg. project £
£46k
Session
3:24
Lighthouse
98
Results
What we measured.
01Briefs 1.2/wk → 4.8/wk
02Brief quality up sharply
03Average project value +£18k
04Featured in Elle Decoration